Oh boy, we have a set of unique chips today. Rap Snacks! Have you heard of these? We certainly had not until we found them when we were at a candy store in Minnesota and decided to buy the three flavors available.
Are they a gimmick?
Are these chips actually good?
Let’s find out together!
But first…
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Who are our Questers today?
Nate, not the target audience.
Kris, damn cotton mouth!
Matt, green breath.
Amy, and more!
Rap Snacks
James Lindsay is a highly successful Miami-based entrepreneur and the Founder & CEO of Rap Snacks. By partnering with some of the rap game’s most recognizable names such as Cardi B, Migos, Lil Boosie, Rick Ross, Master P and Romeo, the brand has become one of the most visible hip-hop geared snack products over the last few decades. Rap Snacks celebrates its 25th anniversary in 2022.
James honed his marketing skills while serving as a manager in the consumer products industry for Johnson Products, an ethnic hair care company, and Warner-Lambert. James leveraged his background in the hair products business, tweaked and improved upon it and applied it to the packaged food industry. These experiences, and his desire to own a business, empowered him to start Rap Snacks, Inc. in 1994, a snack foods company that featured hip-hop artists on the brand—the first of its kind in the US. The success of Rap Snacks allowed Lindsay to solidify a co-marketing agreement with Universal Records to advertise Universal’s Artists on all Rap Snacks bags. Eventually the company grew into a 5 million dollar business selling mostly twenty-five cent bags of chips.
In 2001, Mr. Lindsay expanded his product line by purchasing a snack foods brand called “Mr. G” snack foods. Mr. G was a locally owned Philly brand that was best known for its hot and barbeque cheddar flavored chips. In 2007, Mr. Lindsay launched Soulful Foods, Inc. The first product launched under Soulful Foods, Inc. was a venture between Mr. Lindsay and Sylvia Woods, the “Queen of Soul Food”. In 2010, Mr. Lindsay continued to be a big influence in the music marketing industry; guiding platinum selling recording artist, Meek Mill, by connecting his brand with corporate America and securing brand deals with companies such as, PUMA, and Monster Energy Drink, along with partnering with Monster Headphones to help create the Monster’s 24k Headphones. Mr. Lindsay also assisted Meek Mill in growing PUMA’s business an additional $200 million over a five-year period.
In 2017, Lindsay began collaborating with Percy “Master P” Miller to expand the product line into foods such as noodles, breakfast cereals, and rice with the creation of P&J Foods, a partnership between the two. Miller is a limited partner in Rap Snacks.
Most recently Lindsay has branched into beverages, having launched a 5-flavored lemonade line with Lil’ Baby, Oowee Lemonade. Rap Snacks are sold in major retail stores across America, including Walmart, Kroger, Sam’s Clubs, Best Buy and Target stores, among other outlets.
The Results
**SPOILER ALERT!**
Listen to the episode first if you do not want the results revealed to you yet!
Lil’ Baby All In Flavor
Nate: “That will clear your cotton mouth right up.” 7/10
Amy: “It is oddly powdery.” 4/10
Kris: “They get your mouth salivating.” 6/10
Matt: “That is flavor overload.” 6/10
TOTAL: 23/40
OG BBQ Cheddar Snoop Dog Flavored Potato Chips
Nate: “The chip is a vessel for flavor.” 5/10
Amy: “Tooooo powdery!!!” 4/10
Kris: “It has Kraft mac-n-cheese flavor.” 4/10
Matt: “It’s oddly sweet.” 5/10
TOTAL: 18/40
Rick Ross Sweet Chili Lemon Pepper
Nate: “I could f*ck up a whole bag of these.” 7/10
Amy: “It has a Floot Loop Flavor… that’s the lemon!” 5/10
Kris: “The smell is not great but the taste is good.” 6/10
Matt: “You have to let your tongue hit the flavors.” 5/10
TOTAL: 23/40
There you have it. We give Rick Ross and Lil’ Baby the Quest for the Best seal of approval. Maybe you want to give ‘em a try? Check out their website for more information on where to find some.
https://www.rapsnacks.net/
Thank you for joining us on this episode of Quest for the Best. Have you tried these? What were your thoughts?
Also, do you have any foods you would love to get the coveted seal of approval? Let us know in the comments what you want to hear next.
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Show Notes:
www.rapsnacks.net
Episode 120: Rap Snacks