Our world at Quest for the Best seems to be a rotation between Hostess and Coke as of late. Two brands that really push out new products constantly. But Little Debbie is screaming from the back hoping to be noticed, and I definitely noticed when the Cookies and Creme Brownie popped up on the grocery store shelves. It is hard to do cookies and creme wrong, so let’s see if this new brownie can stand up to the competition.
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Who are our Questers today?
Hannah, wants more squid.
Kris, yum, brownies.
Matt, Fudge Round kind of guy.
Amy, here we go!
A History of Little Debbie
The Little Debbie story started during the Great Depression when entrepreneur O.D. McKee began selling 5¢ snack cakes from the back of his 1928 Whippet. In 1934, he and his wife, Ruth, bought a small, failing bakery, using the family car as collateral.
In 1960, O.D. decided to name the brand after his 4- year old granddaughter Debbie and used her photo for the logo. In August of that year, the first family pack was produced and consisted of the original snack cake, the Oatmeal Creme Pie. They were individually wrapped products and the first carton was only 49 cents. After this initial introduction, more than 14 million cakes were sold within 10 months, and by 1964 there were 14 different varieties being sold.
Today, more than 75 different varieties are available. Little Debbie snacks are available in all 50 states, Canada, Mexico, and Puerto Rico.
The top-selling Little Debbie varieties are Oatmeal Cream Pies, Swiss Cake Rolls, and Nutty Buddy Wafer Bars. McKee Foods sells more than 200 million cartons of these three products every year.
Today we are trying out the brand new Snicker-Doodle Creme Pies. These new pies were introduced at the beginning of July of 2022. And we just got them here in Iowa. According to the Little Debbie website, they are described as…
Take a bite out of nostalgia with Little Debbie Snickerdoodle Creme Pies. Two soft vanilla-flavored cookies baked with cinnamon morsels are sandwiched around our famous fluffy creme, making them the perfect choice for mornings, mid-day or anytime a little cinnamon sweetness is just the treat you need. As vanilla-flavored creme melts in your mouth, surprises of cinnamony sugar crystals combine with the soft-baked cookies, creating a delicious snickerdoodle cookie experience that is irresistible. Grab a box to try the newest snack from Little Debbie, and Unwrap a Smile® today!
The Results
**SPOILER ALERT!**
Listen to the episode first if you do not want the results revealed to you yet!
Hannah: “It does not have distinct flavor profiles.” 3/10
Amy: “It tastes just like a Cosmic Brownie.” 3/10
Kris: “Nothing about this tastes like Cookies and Creme.” 2/10
Matt: “It gives the illusion of Cookies and Creme.” 4/10
TOTAL: 12/40
There you have it. We do not give the Little Debbie Cookies and Creme Brownie the Quest for the Best seal of approval. Maybe you want to give it a try? Check out their website to find a retailer near you!
https://littledebbie.com
Also, do you have any foods you would love to get the coveted seal of approval? Let us know in the comments what you want to hear next, along with your thoughts on this episode.
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Show Notes:
littledebbie.com
NEW PRODUCT EPISODE: Little Debbie Cookies and Creme Brownies